When a CMS is too much for a small app
A CMS is powerful, but it can be the wrong first tool when the only urgent need is editing launched pages.
CMS setup has a cost
A CMS asks you to define content models, wire preview, manage schemas, and rethink ownership. That can be worthwhile, but it is not free.
For a young app, the opportunity cost may be higher than the content problem itself.
Use a CMS when content is the product
If your business depends on a large editorial workflow, reusable content objects, localization, or complex publishing rights, use a proper CMS.
If you need to fix a hero headline and a few buttons, start smaller.
A visual layer can bridge the gap
Zatt is designed for the middle ground: launched apps that need content agility before they need a full content platform.